Lights! Theater! Action!
Tobins Lake Studios is one of the country’s premier suppliers for backdrops, armor, ornaments, and draperies for theaters and playhouses. New ownership meant an expansion in services and products, however, and they wanted to get the word out to the right people. We set up a B2B campaign across states east of the Mississippi River that targeted the business decision makers—theater owners, directors, and costume designers—while they were on site with their creations. Now those campaigns are also reaching out to the individual statewide conventions, capturing those same decision makers’ attention while they are setting up their schedules for the whole year.